Hi, I'm Fiach* Maguire. I'm a sales coach. I take a lifetime of learning and turn that into rapid growth for small businesses and drive the sales skills of large businesses.
*Pronounced 'Fee-ack'

I like to make an early impact on any organisation I join. It helps diminish buyer remorse!


So, I challenge the status quo, review and fine-tune strategy, optimize sales process, refine marketing and assess key people.


Sometimes I find that CEOs decide to bring in an outside director to help deal with some personal effectiveness challenges or behavioral problems with board colleagues. I can help build high performing teams.


Most importantly, I listen.





I have been part of executive teams running large worldwide businesses, built startups, and have worked with high growth business and multinational technology companies on sales development.


I am now working as an advisor and coach on selling and as a partner to ALTTITUDE, a sales development consultancy.

Born and raised in Dublin, Ireland. Attended University College Dublin and completed a master’s degree in business administration from Cranfield University in the UK.


A prior member of the American Marketing Association, the Marketing Institute of Ireland and the UK's Chartered Institute of Personnel and Development.


I worked in the USA from 1985 to 1995 and the UK since 1995.


My interests include creative writing (I have published an historical novel and a number of short stories), endurance sports, motorcycling, good food, better wine, and excellent company.


I am married with two young adult daughters and live in the UK, in Brighton.



My executive and non-executive directorships.



  • Development Director, Perpetual Investment Management Ltd

  • Global Sales and Marketing Director, Scottish Widows Investment Management Ltd

  • Founder The Hallion Club Ltd

  • Chief Executive, Gojoko Marketing Ltd

  • Chief Executive, Claire Marketing Ltd

  • Non Exec:

    • My Community Bank

    • My Community Bank Wales

    • Castle Community Bank

  • Board Advisor, Cogneum Sustainability

  • Partner, Alttitude Ltd

  • Board Advisor, Fiducia Partners Ltd

  • Director, Maguire and Partners Ltd


"Son, if all you do is dig ditches, then dig straight ditches"

Winnifred Maguire

If you need a sales coach, Let's Talk.

Tel: +44 07734 544033


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