Personal Profile



Fiach knows how to lead businesses and has had substantial B2B and B2C success in Financial Services, Investment Management, Professional Services and IT. He is creative, driven and bottom-line focused with strong business acumen, people and strategic skills and has worked in major markets worldwide. Fiach is also an amateur author and published his first work of historical fiction in June 2016 and contributed three short stories to a new collection in December 2016.



Key Skills



Strategy, Marketing, Sales, Leadership; Teamwork; Communication; Independent thinking.     



Key Achievements



  • Founded Gojoko Marketing which is transforming the Credit Union sector in the UK.

  • Built sales engines for many young companies.

  • Led multiple management teams for a diverse range of major businesses worldwide; including: 

    • the turnaround of a failing HR consultancy in the USA,

    • the launch of a major new business for a leading UK investment manager

    • the integration of two large European investment management businesses. 

  • Regular financial services industry conference chairman and speaker.


Education and Professional Qualifications


Exec MBA, Cranfield University 1998.

Member Marketing Institute Ireland.

Member American Marketing Association.

Graduate Charted Institute Personnel Development.

CII; PMI and CEBS courses.

Open University courses in English Literature.



Married with two adult daughters.

Lives in Brighton.

Representative Honours

Irish Water Polo: U20 and National Team.

Recent Endurance Events Completed:
Henley Ironman relay.

Toshiba Windsor Triathlon.

Brighton Triathlon


Voluntary work


Fiach has been involved with a number of sporting and community organisations over the years including:

Secretary to the Irish Water Polo Association, President Junior Chamber of Commerce, Fundraiser for various charities, Amnesty International, Advisor to Fin-tech start-ups, My Community Bank.



Career History


No Ecec Chairman, Tailor Made Traffic                                                                                                                                          Jan 2018

Trustee, Financial Education and Awareness                                                                                                                                  

Founder and CEO, Gojoko Marketing Ltd                                                                                                                Feb 2015 to Dec 2017

Marketing Director, My Community Bank                                                                                                                  Jan 2014 to Dec 2017


Various entrepreneurial roles                                                                                                                                                      2002 to 2014

Advisor Par Equity Ltd
Partner City Management Consultants 
Chairman, Progress Metrics Ltd                          
Partner, Attitude Ltd
Founder Hallion Club Edinburgh



Global Sales and Marketing Director, Scottish Widows Investment Partnership (SWIP)                                                       2001 to 2002

Development Director Perpetual Investment Management Ltd                                                                                             1997 to 2001

Practice Leader UK, Sedgwick Noble Lowndes (Now Mercer)                                                                                                1995 to 1996


Senior Vice President USA, Noble Lowndes Inc                                                                                                                       1985 to 1995

If you need a sales coach, Let's Talk.

Tel: +44 07734 544033

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